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Realty News USA – Century 21 and Realogy

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In this edition of Realty News USA, Tom Iovenitti provides an overview of one of the largest players in the real estate industry, Realogy, and its most well-known subsidiary, Century 21. Whether you’re part of a Realogy subsidiary or even Century 21, or if you’re outside that giant umbrella, it’s important to understand the players in the industry.

Transcript
Hello, everyone. I’m Tom Iovenitti, bringing you this ReboReport from Benutech Incorporated, makers of ReboGateway and ReboCollaboration systems for real estate professionals.

Today, I have a report on Realogy Corporation, commonly known as many brands in the industry, such as Coldwell Banker Residential Brokerage, Century 21, Sotheby’s International Real Estate, Better Homes & Garden, ERA, and the Cochran Group in New York, comprising of 13,600 offices and 244,000 independent sales associates around the world.

Realogy is headquartered in Madison, New Jersey. According to an independent survey completed by Millward Brown, who provided an ad-tracking survey in 2013, recognized Century 21, one of the Realogy brands and franchises, has held the top industry awareness position since 1999. The study found that consumers recognize Century 21 as the most recognized brand name in the real estate industry. The survey results come one week after Century 21 announced its website, century21.com, was the number one most visited and estate franchised, real estate franchise website in every month in 2013, according to a comScore Incorporated. Century 21 held a commanding lead in the number of unique web visitors in 2013, with 25.3 million visitors for the entire year, which was approximately 10 million unique visitors greater than the next closest franchised brand.

Here’s a quote from Century 21: “The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the System’s independently owned and operated offices, and their brokers and agents,” added Beverly Thorne, chief marketing officer for Century 21 Real Estate LLC. She adds, “We are committed to maintaining leadership positioning by leveraging our ‘Smarter. Bolder. Faster.’ real-time and traditional marketing tactics and campaigns.”

Anyway, for more information regarding Century 21 and their marketing brand, go to Century21.com Century 21 has 7100 independently owned and operated franchised brokers in 75 countries and territories worldwide, with nearly 102,000 sales professionals.

We at Benutech and ReboReports would like to congratulate Century 21 on their outstanding achievement. Century 21 is a subsidiary of Realogy Holdings Corporation. To view Realogy online, look at RLGY for current stock prices and trading information.

We want your stories. Stories like Century 21 that we’re asking for everybody to provide us. We will give credit to you and your company for the story, and we will share these stories with our social networking. So, send us your stories, pr, or just a great inspirational saying, and look for your story on the next ReboReport.

Again, this is Tom Iovenitti from Benutech, Incorporated, wishing you great success. Be brilliant!

Be Informed – I have always more than enough money to meet my needs.

Be Informed - I have always more than enough money to meet my needs.

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