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Industry Experts

How to choose a Home Stager

When preparing your client’s house to be listed, you wouldn’t hire an unlicensed electrician, or a neighbor kid who says he wants to be a gardener when he grows up. You hire professionals for the important jobs that will make a difference in how well and quickly the home sells. Since home staging, if done well, can dramatically improve selling price and level of buyer interest (and if done poorly can do the opposite), it’s worth a bit of your time to do your research and hire the right home stager. In this video, Ana Hitzel of Accent Positives Home Staging and Redesign talks about the things you should and shouldn’t look for when hiring a home stager. For example, letters after someone’s name may mean less than a quality portfolio and references. Additionally, while you may have known that the industry is unregulated, did you know that there is a professional association for home stagers, RESA, which, among other requirements and services, provides ethics training and continuing education for its members. That, and there are plenty of nice pictures of well-staged homes in this video, which you know you want to look at…

The “Whys” of Home Staging – Part 1

To stage or not to stage? That is the question faced by almost every listing agent when preparing a home for sale. Sometimes the answer is made simpler by the need to “explain” strange rooms, or when a home will be occupied during the selling process, but at other times, it’s not so clear. Since this is such a common question, ReboReports brought in Ana Hitzel from Accent Positives Home Staging and Redesign to talk about the benefits of home staging, and how to go about deciding whether or not to stage. While it’s not surprising that she endorses home staging, she also talks about situations when she’ll recommend that a homeowner not stage the property. Overall, this video, the first in a two-part series, is a clear introduction to the reasons behind home staging, and an excellent resource for listing agents to not only watch themselves, but also to share with their clients.

Prequalify Your Buyers

The conversation takes only a few minutes, but the reverberations can last your buyer’s lifetime… As real estate expert Tom Iovenitti discusses in this video, by prequalifying your buyers, or at the least getting a clear picture of what they can afford (not just what they want), you’ll be better able to match them with the right home, and may even be able to get them into a better home than they thought!