How to choose a Home Stager
When preparing your client’s house to be listed, you wouldn’t hire an unlicensed electrician, or a neighbor kid who says he wants to be a gardener when he grows up. You hire professionals for the important jobs that will make a difference in how well and quickly the home sells. Since home staging, if done well, can dramatically improve selling price and level of buyer interest (and if done poorly can do the opposite), it’s worth a bit of your time to do your research and hire the right home stager.
In this video, Ana Hitzel of Accent Positives Home Staging and Redesign talks about the things you should and shouldn’t look for when hiring a home stager. For example, letters after someone’s name may mean less than a quality portfolio and references. Additionally, while you may have known that the industry is unregulated, did you know that there is a professional association for home stagers, RESA, which, among other requirements and services, provides ethics training and continuing education for its members.
That, and there are plenty of nice pictures of well-staged homes in this video, which you know you want to look at…
