In this week’s episode of Mentor Monday, Jeff Petsche discusses an important issue for your marketing plans – cost. Whether you’re just starting out, or are the top agent in your region, cost is still an important part of your business planning (albeit at on a different scale). Having gone from the beginning agent who had his kids help him flier, to the successful agent he is today, Jeff knows how this issue affects real estate professionals across the spectrum.
In particular, this video talks about cost effective tools and systems for you to touch the homes in your farm/area of interest with door knocking and mailers. Not only does Jeff provide details on how to use the Post Office’s “Every Door Direct Mail” (EDDM) program, but he also gives you the framework for a system you can use if you want to deliver those fliers by hand, since that can increase the chance of a door knock, a conversation, and connections to the neighborhood that will grow your business.
What other cost-effective marketing strategies have you found success with? We’d love to hear from you!