The real estate industry, at its core, is a service industry, a network of people helping other people find the perfect homes or invest in their futures. Kathy Lansford, from Old Republic Home Protection, is an inspirational example of how embracing this philosophy can lead to success. By understanding that, when realtors do well so does everyone else in the industry, her business model involves connecting agents with the right tools for growing their business, from door hangers to educational opportunities.
Along the way, she has seen agents struggle and thrive, and in this video she discusses some of her insights with Benutech’s Jeff Petsche. In particular, her stories and experiences emphasize the critical role of consistency in business: for example, potential customers will notice when you stop sending out your monthly newsletters, and they can’t call you if you left your doorhangers in your trunk rather than on their doorknobs.
