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Tech Tuesdays – Attracting Younger Buyers

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Say what you will about the younger generation, but they’re proving to be more financially savvy than previously anticipated. According to a report from realtor.org, “Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all baby boomers combined.”

Also, “Gen Y has the largest share of first-time buyers at 68 percent,” and “Gen Y buyers primarily purchased a home just for the desire to own a home of their own.”

Local Realtors agree with the national consensus that young millennials are part of the boom, and more millennials are acting on the advice of “don’t spend money on something you can’t make money on.”

In 2016, attracting these younger buyers will be critical to every agent’s success. Because this is also the generation that grew up with the Internet, Realtors will need to rely heavily upon technologies geared towards communication and education.

Open your minds to communicate the way they do…through text, Instagram, facebook, twitter, snapchat … whatever it takes. I’m not saying you have to be an expert in all of these, I’m just saying take a moment to learn what they are and how they work. It may be the difference you, and they, are looking for

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