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Tech Tuesdays – 5 Social Media Tips for Real Estate Agents

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5 Social Media Tips for Real Estate Agents

If you don’t have a social media presence, you don’t have a marketing strategy, and that applies to the real estate industry more than most. Agencies need to reach both local and non-local potential customers, and platforms like Facebook, Twitter, Youtube, and even Pinterest are the way to do it. Use social media to:

  • Build trust. This is an opportunity to let customers get to know you and your business better, and personally.
  • Provide value. Giving the customer practical information will keep them coming back to your posts.
  • Keep it short and sweet. Social posts should be short and entertaining. Get creative.
  • Go mobile. Make sure to keep posts mobile and local friendly.
  • Don’t be afraid to sell. You don’t want to turn people away with too much sales talk, but do showcase properties occasionally.

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