One of the most popular lead categories in ReboGateway is divorce. After all, when a couple files for divorce, the probability that they’ll list their home within the next year skyrockets. But agents keep asking us “how do I approach a divorce lead?”
Take a look at this overview of the divorce lead category, by real estate coach Debbie DeGrote, and you’ll feel far more confident about how to make the most of the opportunities that arise in tricky situations like divorce.
Transcript
One of the important pieces of data that ReboGateway can provide you with is divorce records. And here’s what’s interesting about divorce records and pursuing these leads. 22.1% of divorcing households sell the home within 12 months. You know, they can’t afford to stay alone, they need to move up, move down, or the court simply orders the sale. Now, I know you might be thinking, “All right, but how do I approach them? Do I knock on the door and say ‘hey, I hear your husband left you’?” No. Probably not, right? But isn’t it more about putting yourself at the right place at the right time? So if you know there is a homeowner divorcing, why not doorknock the street? Or a few doors around the property? Obviously, you could talk about the fact that you have buyers for the area. Prices are going up, and you’re looking for a new listing in the neighborhood. Who do they know who might be thinking about selling? Really, that simple. Right place, right time, with the right information.
