When you go on a listing appointment, you know that you’re the best agent for that client. You know that the tools you have at your fingertips are better than the ones other agents have access to, your experience is well-suited to this sale, and you know the neighborhood backwards and forwards. Certainly, you’re going to try to convey all this to the potential client at the appointment, but at the end of the day when they’re deciding, they’ll be comparing your bullet points to those of your competition, so you need to make sure that they are at least as convincing as your presentation was.
In this episode of Mentor Mondays, Jeff Petsche explains how to come up with a Unique Value Proposition to help you get that listing. Planning ahead not only helps you make sure your Unique Value Proposition is incorporated into your pitch materials, but also (particularly for newer agents) helps make sure that you do have ways of being different – so you get the listing.