If you have been to a mall or large shopping center recently, you might have received a message on your smartphone as you approached a particular store telling you about the deals and sales taking place throughout the store
Beacon technology makes this possible, by detecting your phone and sending you a message via an app that uses BLTE or Blue Tooth Low Energy technology. A boosted form of this system hits the phones of buyers driving through neighborhoods and sends them detailed information about available listings on a particular street.
A simple and innovative way of using this technology is at an Open House. The BLTE can send the details about the home’s features and help tell the story when you are busy with others. It can also allow you to offer further assistance to each person coming through, ask them to sign up for more info or updates, and link them to your CRM for follow up.
Through forward thinking and implementing devices such as these, agents will experience a greater chance of closing the deal and impressing future Listers that may be watching!