Make no mistake: social media marketing is here to stay. If you want to properly utilize social media marketing for the increased real estate penetration you’re after, you’ll want to keep a few key things in mind. Use social media marketing tactics on sites like Facebook, Twitter, Instagram and more to gain the attention of the ever important local market. Cater your message for the specific channel you’re using. Twitter users like short bursts of content while Facebook users like long-form text, for example. Use a regularly updated blog to organically improve your search engine rankings. DO NOT depend on keyword stuffing for search traffic – doing so will get your real estate presence penalized by Google. Make your content mobile-friendly, as mobile is quickly becoming the number one way that people access the Internet -even more so than desktop or laptop computers.