Even in this era of increased technology, it can sometimes still be worth it for an agent to market using “drops,” or pieces of marketing material left at a house, perhaps after no response from door knocking. In fact, if you are going to do door knocking, it is recommended that you bring something to leave behind if no one answers the door, so that your trip wasn’t entirely wasted.
However, if you’re not smart about it, more than that will go to waste, as Jeff Petsche talks about in this week’s Mentor Monday video. Not only does Jeff sometimes use drops for marketing, he also receives them at his home. A piece he recently received, which he discusses here, is an illustration of two cardinal sins of drop marketing: providing too much information, and not knowing your audience. The 5+ page packet that was left at Jeff’s house talks about what to do if you’re facing foreclosure – which Jeff certainly isn’t! Had the agent used ReboGateway, or otherwise done research into the properties s/he was marketing to, then s/he would have been able to save a great deal of time and money, either by only targeting relevant homes, or by having different marketing materials for different types of properties.
Don’t let this be you. Learn from another agent’s mistake, and you’ll be the one getting all the business.