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Realty News – Sotheby’s to Expand Its Presence in Michigan


Sotheby’s International Realty company recently announced their new partner in the state of Michigan as the Van Horn Team in Holland. The Van Horn Team in Holland will now be known as Beacon Sotheby’s International Realty, operating along communities near Lake Michigan. Grand Haven, South Haven, along with Saugatuck/Douglas will all be represented by the new entity in addition to Holland itself, showcasing luxurious lake houses and lakefront properties for those seeking new investments or homes. The new addition to the Sotheby’s International Realty partners is one of four affiliates in Michigan in total that are independently owned and managed.

Downtown Holland is now home to Beacon Sotheby’s International Realty, founded by Chad Van Horn in 2005. Expanding its presence in Michigan is an ideal way to gain access to some of Michigan’s top properties based on value, lake access, and overall property size. In addition to appealing to individuals in the state of Michigan, the expansion of Sotheby’s in Holland is another way to reach those who are out of state or in another country seeking new investments or a place to live. Those who are involved with the firm’s current brokers and investors will also receive benefits when utilizing the Sotheby’s auction listings, as another added benefit to the partnership.

One of the major draws to Michigan for Sotheby’s includes showcasing lakefront properties to those who are seeking a second home, vacation spot, or an investment with a guaranteed payback in the future. Sotheby’s expansion provides a unique selling point and branding that attracts new real estate moguls and individuals with capital into Michigan, helping to boost the economy while driving luxury real estate value in the state up.

The new properties showcased from Holland, Grand Haven, and the likes, will all be available at Sotheby’s official website, www.sothebysrealty.com for viewings and potential inquiries.

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