Home Tag "marketing"

Realty News USA – The Baby Boomers and the Millennials

While each individual home sale is a product of the seller’s and the buyer’s individual circumstances, the behavior of the overall real estate market is more than just the sum of these individual decisions. Larger demographic trends can have a major impact on the market, which is why in this episode of Realty News we discuss two significant segments of the population whose behavior will shape the real estate industry over the next decade – the baby boomers and the millennials. Understanding how these two groups think may be critical to future success in the industry.

Be Informed – Brand Awareness

“Brand awareness” isn’t just for major corporations. By carefully developing a brand, and then making potential customers aware of it, you can both grow your business and strengthen your existing relationships. In this video, Tom Iovenitti talks about some of the nuances of brand awareness, particularly as they relate to the real estate agent and/or agency.

Winning with SEO #4 – Theme

Now that you figured out the keywords for your website (you did, right? It was last episode’s homework…), what do you do with that information? This episode of Winning with SEO talks about how to turn your keywords into themes, and how to support your theme through your content choices.