One of the themes of the Be Informed video series so far has been that your real estate business is a BUSINESS, and needs to be run as such. We’ve already talked about creating your brand, and making people aware of it; in this video, Tom Iovenitti talks about the other side of this coin – brand consistency. You may have a thousand different ideas for your brand, but, as is discussed in this video, it’s more important to keep your brand consistent than it is to chase every new idea you come up with.