You know that you’re providing a service that people want, but how do you connect them with that service? First, you have to figure out how they’re searching for that service, so that you can match your marketing and website to what they’re looking for. And since this is the sort of thing Google specializes in, they provide tools to help you, tools which Austin Coulson discusses in this week’s edition of Winning with SEO.

In this second installment of “Winning with SEO,” Austin Coulson, internet marketing guru at ACU Web in Riverside, CA, presents an overview of how SEO (Search Engine Optimization) works. Yes, Google and the other big search engines are mysterious black boxes, taking in information and spitting out lists of websites , but some of what they do is not mysterious, and that’s where this video starts. For example, having quality relevant content that other people also think is quality is a fundamental need for a website you want discovered. Keep watching these videos for more information and activities for making your real estate website more optimized, and if you have any questions, please post them in the comments!