Home Tag "business"

Mentor Mondays – Research helps you stand out

“Knowledge is power” isn’t just a cliché, it should be a rule of thumb for real estate professionals.  As Jeff Petsche talks about in this week’s Mentor Mondays video, what you don’t know can hurt your business. If you’re a lead farmer, it’s important to know core information about your target area (and not just […]

Measuring return on your social media investment?

Social media is redefining the business landscape, especially in the real estate arena.  However, this means that it’s hard to explain under traditional business practices.  In this video, Bob Watson (Top Broker Network Consulting) addresses the issue of measuring your Return on Investment (ROI) from your marketing efforts.  To put it another way, he tackles […]

Mentor Monday – Cost-effective strategies to get your material on the right doorsteps

In this week’s episode of Mentor Monday, Jeff Petsche discusses an important issue for your marketing plans – cost. Whether you’re just starting out, or are the top agent in your region, cost is still an important part of your business planning (albeit at on a different scale). Having gone from the beginning agent who […]