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Realty News – Building Your Real Estate Business on the Cutting Edge of Technology


We are on the verge of a new era in real estate. With the now commonplace use of technology in every aspect of life it’s time to make it the forefront of our businesses as well. As far as ways in which to incorporate technology let’s focus on two aspects that will prove to be invaluable in the immediate future: social media and the Matterport 3D camera.

Nearly all of us use social media daily anyway so why not utilize its business potential while we’re at it? Tapping into social channels for listings, open houses, or any general information spreading gives us far greater reach than other outlets because social media is where everyone is now. If you want your posts to touch as many potential clients as possible Facebook, Twitter, and Blogging are huge assets. Learn to use them and use them often. It’s marketing at its best.

The Matterport 3D camera enhances the marketing campaigns you set forward on social media and it’s simple. With this camera you are not taking pictures. You are creating a full three dimensional scan of the property. Technology then takes that scan and delivers you with a fully immersive home walk through to present to clients, potential buyers, or anyone following you on social media. It will allow them to see the property from any angle at their pace from their home computer. It’s a virtual open house without leaving your computer.

Combine these two techno gifts and you could potentially give your business a major boost. Allowing contacts to fully tour a property from their Facebook account gives the opportunity to have an exponential number of potential buyers view your property. Your business will never be the same.


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