You can often tell a lot about someone from their email address, which is one of the reasons this week’s Tech Tuesdays focuses on creating branded contact information. It’s not enough to think of yourself as “Hastings Ranch Homes” or whatever your specific brand is, you need your email address to match, and ideally your phone number’s area code as well. Besides creating a solid first impression with clients, branded contact information has several additional benefits which The RE Coach discusses in this video. Further, having a brand-specific email address and internet-specific phone number are easy and free, so there’s no reason for you NOT to set them up as soon as you’re done learning how to by watching this video.

In marketing, it’s important to know what you’re selling. This is even more important when marketing your real estate business online, since you want prospective clients to find you, to choose you from among all the possible competitors. For this reason, this first video in the Tech Tuesdays KISSRE series addresses the issue of branding. […]