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Be Informed: Open Houses

You’ve already baked the apple pie, mowed the lawn, and dusted the windowsills, but is your open house really ready to open? Here are some other things you should do before rolling out the welcome mat. Follow these simple tips to make the open house about the house and you.

Be Informed – Brand Consistency

One of the themes of the Be Informed video series so far has been that your real estate business is a BUSINESS, and needs to be run as such. We’ve already talked about creating your brand, and making people aware of it; in this video, Tom Iovenitti talks about the other side of this coin – brand consistency. You may have a thousand different ideas for your brand, but, as is discussed in this video, it’s more important to keep your brand consistent than it is to chase every new idea you come up with.

Realty News USA – The Baby Boomers and the Millennials

While each individual home sale is a product of the seller’s and the buyer’s individual circumstances, the behavior of the overall real estate market is more than just the sum of these individual decisions. Larger demographic trends can have a major impact on the market, which is why in this episode of Realty News we discuss two significant segments of the population whose behavior will shape the real estate industry over the next decade – the baby boomers and the millennials. Understanding how these two groups think may be critical to future success in the industry.